What is a Blog (Part II)

Originally posted on Zircon’s Marketing ToolBox:

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In Part I, we explored what a blog is versus other forms of writing.  Optimize your blog today by reading our “How to Blog” tips!

Keep it light.  Readers turn to blogs that are conversational in tone and have a humorous, airy, and entertaining tone. Successful blogs have a “voice” that resonates with readers.

Be thought provoking. It is important to hold the attention of the reader and provide tangible and useful information. Blogs should read well and offer information or a key takeway that the individual can use in his everyday work/job site environment.

Tone down the technical.  Although a blog, similar to other Zircon content, must be 100% accurate, the content should appeal to a broad audience and shouldn’t be an instruction manual, white paper, or technical paper. The objective of the blog is to engage the reader, not necessarily provide a complete how to…

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